analysis- beyonce, gorillaz, 50cent

Gorillaz:
Throughout the music video, there is a negative/depressing mise-en-scene. This is shown through the colours used, the mood and atmosphere and the representations that are being included. For example, the use of the video being set in a grave yard immediately exerts negativity and portrays to the audience that the song has a solemn tone and attitude, be it through the lyrics or just the overall mise-en-scene. This is also reinforced by the use of the 'ghost-like' character, which creates a divide between the cartoon artists in the video and the song, as he's rapping. He acts as a stereotype within the video: a trouble-maker, mischievous and going against what others are saying/doing. Also, throughout the video there are a lot of mid shots of the main leader singer which could have been used to reinforce the artists in the audience's mind and to further get them recognised. Moreover, it could also have been done in relation to the lyrics as he sings ' ain't happy, im feeling glad' which in itself is a contradiction but these lyrics are then emphasised through the mid shot as its clear to the audience how he’s feeling through the facial expressions he's exerting.

Beyonce:
This video exerts the stereotypical attitude towards women- that they're something to be looked at, marvelled and use 'what they have' to their advantage. Beyonce does all of these things throughout her video but in an empowering style. she controls the audience through her dancing and singing and as a girl, she acts as a role model and someone to be looked up to. In the video, the camera seems to follow the artist around the set a lot, perhaps again reinforcing how she has power over her audience but it could also simply be to show movement and add excitement to the mood and atmosphere. Through her dancing, she may also others a form of escapism as they may be able to imagine themselves as her, or if they're a dancer themselves they'll be able to personally identify with her and relate to her movement and dancing. the audience are able to vicariously watch the video of beyonce because of the way that its structured and presented to the audience... the mise-en-scene also helps with this; up-beat, high tempo, fun and eye catching. Throughout the video, beyonce goes against the ideas and views of Goddwin, as he describes how women are seen as objects of voyeurism and viewed highly sexualised whereas, although beyonce is quite sexualised, in this video it takes a different approach, She is made to appear 'sexy' by the power that she has and her empowering lyrics portray this also. Women, according to Goodwin, are more passive than active but again, Beyonce defys this notion throughout her entire video.

50Cent:
This video sticks strongly to the stereotype of a hip-hop /R&B video. This being, form a male's point of view, surrounded my women, money, wealth and a sense of power and control over all that’s around them. Throughout the video 50 cent is surrounded by half-naked women who all seem to be fighting for his attention. this suggests to the audience that he has power and that perhaps through watching, playing and focusing themselves around his music and his video they too can get all the women- when in fact in reality this would never happen. like the beyonce video, this video also offers a sense of escapism and the viewer can view it vicariously, emphasising the sense of 'becoming 50cent.' In the video, there's a low-angled shot of the artist sitting on the hood of his expensive car. this evokes both power and wealth. The low-angle shot allows the artist to seen empowering and dominant and the expensive car reinforces the fact that he's wealthy and isn't afraid to show it- creating almost a character for himself.